About Me

I am Julie White-Poo, originally from KwaZulu-Natal, South Africa. I have resided in Centurion, Gauteng, for the past 29 years. I started my career in a call centre, by default and not necessarily by choice, in 1993 and have enjoyed every minute of it. I have experience in both sales and service, predominantly in the financial industry. The day I got a glimpse of who I truly am, and although it was a traumatic experience, my life changed dramatically for the better. This was an inspiration for me to dedicate my life to pointing my clients towards their true potential. I was once at my lowest and thought life was not worth living, but this development has made me fall deeply in love with life again, and I share this love with my clients. I am a very strong advocate of bringing out the highest potential and helping people be the best version of themselves. I have focused my studies and coaching on bringing this reality to life and helping as many people as I can reach this potential.

Julie White-Poo

Managing Director
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Educational & Professional Background 

I have over 25 years of experience in the call centre sales and service environment, predominantly in the financial industry. I graduated and earned an Honour’s degree in Psychology as well as a Post Graduate Diploma in Business Administration, and am currently busy with a Masters Degree in Psychology Research, all through UNISA. I completed training and have a certificate from the South African Depression and Anxiety Group (SADAG). I am a qualified brain-based coach, receiving my certificate from Results Coaches, through NeuroLeadership Institute. I am in the process of obtaining accreditation from the International Coaching Federation (ICF).